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State of Video Marketing Benchmark Report

In its third year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.

Referral Marketing Research Report

Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing.

State of Digital Marketing in Associations Benchmark Report

This association marketing benchmark study is now in its third year (2016), and from the beginning, the study’s goal has been to help associations become better at marketing.


This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

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A benchmark report on advanced marketing performance management best practices.

Once again in 2016, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2017.


Use this matrix to obtain information about key vendors in the Shopper Marketing technology space.

Use this tool to help you design a Request for Proposal (RFP) for a shopper marketing platform.

We created the Shopper Marketing Vendor Selection Tool to help you compare and evaluate potential shopper marketing solutions.

Shopper Marketing Roles Framework

A framework to help you organize your shopper marketing efforts.

Use this to create fictional personas for the key shoppers you intend to target.

Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.

Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.

Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.

Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.

Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

Use our tracking database to keep tabs on what your competitors are doing from a shopper marketing perspective.

Use our Shopper Marketing Business Case to provide senior management with a use case for a Shopper Marketing program in your organization.

Use our prioritization tool looking to determine the best retail or brand partners your organization should build or maintain to strengethen your Shopper Marketing program.

Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.

Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.

Use this template to manage your shopper and consumer behavioral insights collection effort.

Use this calendar template to keep track of your content marketing and distribution efforts for 2017.

Use this to organize your advertising campaigns. Track media types, due dates and budget info for 2017.