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Free
Market Research Framework

Use this market research framework to define the activities required to successfully create, plan and execute a market research plan.

Free
Marketing Strategy Framework

Use this marketing strategy framework to define the activities required to successfully create, plan and execute a marketing strategy plan.

Free
Marketing Communications Framework

Use this marketing communication framework to define the activities required to successfully create, plan and execute a marketing communication plan.

Free
The Definitive Shopper Marketing Guide

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

Free
The State and Impact of Content Consistency Video Infographic

This video infographic provides statistics and best practices for content consistency.

Free
Training Course: Demand Generation (2242)

This video infographic provides statistics and best practices for association digital marketing.

Free
Personalization Trends Video Infographic

This video infographic provides statistics, trends and best practices for content personalization.

Free

In it's four year, this global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: Departmental ownership vs. execution, Digital marketing budgets, Digital marketing skill assessments and Digital marketing channels.

This template has been designed to assist user experience design (UX) testing for web and app development, with the purpose of improving the usability of any website or application.

Use our UX testing process template to establish a step-by-step process routine to be used duirng your usability testing for website and app development.

Free
Funnel Flow Benchmarking Study

This video infographic provides statistics and best practices for marketing funnels.

Free
Sales Tools Benchmark Report

To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.

Free

This live session is ideal if you're looking to understand the current state of sales tool integration, and what benefits come when tools are integrated.

Free

This webinar will share important data from the content consistency study including content’s importance, role and impact on the customer buying journey. Join us to explore the depth of the sales content problem and to get benchmark data and insights for improvement.

Free
eWorkshop: Sales & Marketing Alignment Benchmark Results (883)

To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.

Free

Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

Free

A benchmark report on advanced marketing performance management best practices.

Free

Once again in 2016, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

Use this matrix to obtain information about key vendors in the Shopper Marketing technology space.

Use this to create fictional personas for the key shoppers you intend to target.

Use this template to outline, summarize, communicate and track your overall shopper marketing plan.

Use this tool to help you design a Request for Proposal (RFP) for a shopper marketing platform.

We created the Shopper Marketing Vendor Selection Tool to help you compare and evaluate potential shopper marketing solutions.

A template to facilitate the development of standardized interview questions for developing shopper profiles.

<iframe src="//www.slideshare.net/slideshow/embed_code/key/Dz2e0JY64PK2Sw" width="668" height="714" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/demandmetric/shopper-marketing-program-strategies" title="Shopper Marketing Program Strategies" target="_blank">Shopper Marketing Program Strategies</a> </strong> fr

Use our Shopper Marketing Program Strategies list to discover opportunities you can leverage while planning for your next shopper marketing campaign.

Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.

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