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In it's four year, this global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: Departmental ownership vs. execution, Digital marketing budgets, Digital marketing skill assessments and Digital marketing channels.

This template has been designed to assist user experience design (UX) testing for web and app development, with the purpose of improving the usability of any website or application.

Use our UX testing process template to establish a step-by-step process routine to be used duirng your usability testing for website and app development.

Free
Funnel Flow Benchmarking Study

This video infographic provides statistics and best practices for marketing funnels.

Free
Sales Tools Benchmark Report

To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.

Free

This live session is ideal if you're looking to understand the current state of sales tool integration, and what benefits come when tools are integrated.

Free

This webinar will share important data from the content consistency study including content’s importance, role and impact on the customer buying journey. Join us to explore the depth of the sales content problem and to get benchmark data and insights for improvement.

Free
eWorkshop: Sales & Marketing Alignment Benchmark Results (883)

To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.

Free

Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

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A benchmark report on advanced marketing performance management best practices.

Free

Once again in 2016, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

Use this matrix to obtain information about key vendors in the Shopper Marketing technology space.

Use this tool to help you design a Request for Proposal (RFP) for a shopper marketing platform.

We created the Shopper Marketing Vendor Selection Tool to help you compare and evaluate potential shopper marketing solutions.

Free
Shopper Marketing Roles Matrix

A roles matrix to help you organize your shopper marketing efforts.

Use this to create fictional personas for the key shoppers you intend to target.

Use this template to outline, summarize, communicate and track your overall shopper marketing plan.

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Use our Shopper Marketing Program Strategies list to discover opportunities you can leverage while planning for your next shopper marketing campaign.

Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.

Our Shopper Marketing Dashboard is designed to help you keep tabs on the most important metrics for your shopper marketing program, to help your team understand the programs impact and growth.

Free
Shopper Marketing Framework

Use this shopper marketing framework to define the activities required to successfully create, plan and execute a shopper marketing plan.

A template to facilitate the development of standardized interview questions for developing shopper profiles.

Free
Shopper Marketing Playbook

Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

Document the responsibilities and job requirements for a shopper marketing manager within your organization.

Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.

Use our tracking database to keep tabs on what your competitors are doing from a shopper marketing perspective.

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