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Sales Content ROI Benchmark Report

Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it. 

In-House Agency Vs External Agency Model

Review the In-House Agency Vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.

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Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.

A template to quickly document the role and responsibilities for the Marketing Analytics Specialist and Data Scientist Job Description position.

A template to quickly document the role and responsibilities for the Lead and Demand Generation Manager Job Description position.

A template to quickly document the role and responsibilities for the Director of Customer Experience Job Description position.

A template to quickly document the role and responsibilities for the Content Writer Job Description position.

A template to quickly document the role and responsibilities for the Content Manager Job Description position.

Leverage the Marketing Organizational Structure Optimization Checklist to ensure your marketing organizational structure is optimized according to best practices.

Organizational Models for Marketing

Review the Organizational Models for Marketing framework to evaluate the different organizational models required to run a world-class marketing team.

Marketing Organizational Roles Model

A roles model to help you organize your marketing organizational structure efforts.

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The State of Video Marketing 2017

In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.

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Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.

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Product Development Framework

Use this product development framework to define the activities required to successfully create, plan and execute a product development plan.

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Use this online community framework to define the activities required to successfully create, plan and execute an online community plan.

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Marketing Strategy Framework

Use this marketing strategy framework to define the activities required to successfully create, plan and execute a marketing strategy plan.

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Use this marketing communication framework to define the activities required to successfully create, plan and execute a marketing communication plan.

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Use this market research framework to define the activities required to successfully create, plan and execute a market research plan.

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Sales Training Framework

Use this sales training framework to define the activities required to successfully create, plan and execute a sales training plan.

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Project Management Framework

Use this project management framework to define the activities required to successfully create, plan and execute a project management plan.

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Use this lead generation framework to define the activities required to successfully create, plan and execute a lead generation plan.

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Event Marketing Plan Framework

Use this event marketing framework to define the activities required to successfully create, plan and execute an event marketing plan.

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The Definitive Shopper Marketing Guide

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

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Personalization Trends Video Infographic

This video infographic provides statistics, trends and best practices for content personalization.

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The State and Impact of Content Consistency Video Infographic

This video infographic provides statistics and best practices for content consistency.

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