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The Definitive Shopper Marketing Guide

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

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Account Based Marketing (ABM) Consortium Report - 2017

During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.

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ABM Guide

This report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available.

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Demand Generation Best Practices Report

Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.

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Read this best practices report to learn how Customer Engagement has developed and how to implement Customer Engagement functions within your company.

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Read this best practices report to learn how build a Modern Marketing Center of Excellence (MMCoE).

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This manifesto will discuss the modern marketing dilemma and status quo, and then describe the different kind of thinking required to manage modern marketing performance.

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Digital Marketing Best Practices Report

Read this best practices report to learn how Digital Marketing has evolved and how to implement Digital Marketing functions within your company.

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This guide suggests a better process for acquiring an ICM solution. For many companies, sales compensation is the largest component of Sales, General and Administrative (SG&A) costs. The monthly calculation and payment of variable sales compensation is often an arduous, manual process that must accommodate a number of exceptions and changes: rarely does a sales compensation plan start and end a fiscal year intact.

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Read this best practices report to learn how sales enablement has developed and how to implement the sales enablement function within your company.