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Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.

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The Definitive Shopper Marketing Guide

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

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During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.

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This report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available.

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Read this Guide to help you organize your data management efforts. You will also learn how to define goals, specify requirements and build a plan to meet those requirements for data management success.

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Read this Guide to learn how to transform your call center to a Modern Contact Center.

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Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.

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Read this best practices report to learn how Customer Engagement has developed and how to implement Customer Engagement functions within your company.

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Read this best practices report to learn how build a Modern Marketing Center of Excellence (MMCoE).

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This manifesto will discuss the modern marketing dilemma and status quo, and then describe the different kind of thinking required to manage modern marketing performance.

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Read this best practices report to learn how Digital Marketing has evolved and how to implement Digital Marketing functions within your company.

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This guide suggests a better process for acquiring an ICM solution. For many companies, sales compensation is the largest component of Sales, General and Administrative (SG&A) costs. The monthly calculation and payment of variable sales compensation is often an arduous, manual process that must accommodate a number of exceptions and changes: rarely does a sales compensation plan start and end a fiscal year intact.

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This Guide discusses how the ins-and-outs of B2B marketing automation to ensure your organization's success as you purchase and implement a system.

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Use this guide to understand what level of maturity your organization is at with marketing automation and how you can drive value with more advanced uses of your marketing automation system.

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Read this best practices report to learn how sales enablement has developed and how to implement the sales enablement function within your company.

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A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.

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This guide provides practical advice on how to implement a marketing dashboard.

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This guide provides practical advice for adopting a customer-centric business strategy.

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This guide provides practical advice for converting to a consultative selling approach.