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State of Customer Engagement in B2C Marketing

Mitto partnered with Demand Metric at the beginning of 2021 to take the pulse of over 500 marketers
who shared their experience with a variety of digital channels. The objective of this research effort was to find out exactly how marketers are using and plan to use digital communications in their customer engagement efforts.

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The State of Email Marketing 2021

Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email.

Account Based Marketing Playbook

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

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Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Daniel Gaugler, CMO at PFL, as they share benchmarks and insights on multichannel campaign effectiveness.

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state_of_multichannel_marketing_infographic

Just over half of this study’s participants include direct mail in their multichannel campaigns and 84 percent of them report that direct mail improves multichannel campaign performance. 

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Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.

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Use this product development framework to define the activities required to successfully create, plan and execute a product development plan.

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Use this sales training framework to define the activities required to successfully create, plan and execute a sales training plan.

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Use this project management framework to define the activities required to successfully create, plan and execute a project management plan.

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Use this marketing communication framework to define the activities required to successfully create, plan and execute a marketing communication plan.

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Use this market research framework to define the activities required to successfully create, plan and execute a market research plan.

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Use this marketing strategy framework to define the activities required to successfully create, plan and execute a marketing strategy plan.

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Use this online community framework to define the activities required to successfully create, plan and execute an online community plan.

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Use this event marketing framework to define the activities required to successfully create, plan and execute an event marketing plan.

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Use this video marketing framework to define the activities required to successfully create, plan and execute a video marketing program.

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Use this modern SEO framework to define the activities required to successfully create, plan and execute a Search Engine Optimization plan.

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Use this modern online advertising framework to define the activities required to successfully create, plan and execute an online advertising plan.

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Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.

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Use this modern blogging framework to define the activities required to successfully create, plan and execute a business blogging plan.

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Follow this simple, step-by-step, playbook to create an effective blogging plan and produce engaging content to support your marketing goals.

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Follow this simple, step-by-step, playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

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Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.

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Use this CRM framework to define the activities required to successfully create, plan and execute a CRM program.

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Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan.

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