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Account Based Marketing Playbook

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

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The State of the ABM Tech Stack

Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

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Vidyard and Demand Metric have researched the state of video marketing on an annual basis since 2014. This report summarizes the results of the 2019 research survey, which examines what marketers are doing with video and how it is performing.

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eWorkshop: The State of Email Marketing 2019

Email remains one of the most important marketing channels. Join John Follett, Co-Founder of Demand Metric, and Tom Sather, Sr. Director of Research at Validity, as they discuss the results of our 2019  State of Email Marketing Benchmark Study. 

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The State of Email Marketing Video Infographic 2019

Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?

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The State of Email Marketing

Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. 

Free
Linking Content to Revenue in Consulting Infographic

Organizations that embrace sales enablement technology enjoy better alignment and collaboration between marketing and business development teams, leading to more effective content and, ultimately, higher revenue.

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Linking Content to Revenue in Consulting

Demand Metric partnered with Seismic to conduct this research study to benchmark how sales enablement technology can impact consulting firms.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Daniel Gaugler, CMO at PFL, as they share benchmarks and insights on multichannel campaign effectiveness.

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Multichannel Marketing and Direct Mail Infographic

Just over half of this study’s participants include direct mail in their multichannel campaigns and 80 percent of them report that direct mail improves multichannel campaign performance. 

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Study results show that when direct mail is deployed as an integrated component of multichannel campaigns, the results are impressive.

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Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.

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Use this product development framework to define the activities required to successfully create, plan and execute a product development plan.

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Use this online community framework to define the activities required to successfully create, plan and execute an online community plan.

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Use this sales training framework to define the activities required to successfully create, plan and execute a sales training plan.

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Use this project management framework to define the activities required to successfully create, plan and execute a project management plan.

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Use this marketing communication framework to define the activities required to successfully create, plan and execute a marketing communication plan.

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Use this market research framework to define the activities required to successfully create, plan and execute a market research plan.

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Use this marketing strategy framework to define the activities required to successfully create, plan and execute a marketing strategy plan.

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Use this event marketing framework to define the activities required to successfully create, plan and execute an event marketing plan.

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Use this video marketing framework to define the activities required to successfully create, plan and execute a video marketing program.

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Use this modern SEO framework to define the activities required to successfully create, plan and execute a Search Engine Optimization plan.

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Use this modern online advertising framework to define the activities required to successfully create, plan and execute an online advertising plan.

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Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.

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Use this modern blogging framework to define the activities required to successfully create, plan and execute a business blogging plan.

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