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Sales Tools Benchmark Report

To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.


From November-December 2013, Demand Metric, in conjunction with Tableau Software, conducted a benchmarking study, with 300 respondents, to explore the use of sales and marketing analytics tools and technology.


In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.