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The State of Email Engagement Benchmark Report

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.

The State of Email Marketing 2018 2019 Benchmark Results

Demand Metric partnered with Return Path on research to understand which email marketing tactics are in use, how effective they are, and what challenges exist.


In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.