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Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.

Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy & plan.

Use this tool to create a market research plan on a page.

Creating a Product Business Case

A guide to help you understand the intricacies of writing a product business case.

Use this template for any corporate product investment and as a formal communication document.

An analysis tool to define the primary & secondary applications for a new product.

Use this to communicate the 5 key stages of product development, define checkpoints for go/no-go decisions, and document required deliverables.

A matrix to assess new products that are proposed or currently in development.

A template to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Use this to program delivery dates for product feature releases.

Use this tool to improve market research, product strategy, capabilities, technology, and product marketing.

Use this tool to analyze product or feature category leaders among your top 5 competitors.

Use to evaluate product development initiatives based on strategic fit, economic impact, and feasibility.

Use this tool to assess your organization's product development processes and capabilities.

Use this tool to define, track, and report on your key product development metrics.

Use this to determine which stage of the product lifecycle each of your products fall under.

A PowerPoint explaining success drivers: strategy, process definition, portfolio management, & skills.

A tool to help you select the markets that represent the best opportunity for your organization.


A charter template to outline the proposed product development plan and build a business case.

A template to analyze market needs, trends, products, and technology required to produce new products.

A budget template for product development that compares with previous versions of the product.