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Use this tool to create a market research plan on a page.

This how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.

Use this tool to help you communicate the findings of a focus group.

Performing Exploratory Research

Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.

A tool to help you evaluate potential focus group facilitators (moderators).

A template to quickly document the role and responsibilities for this position.

A tool to help you evaluate a focus group facilitator.