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Blogging for Business Framework

Use this modern blogging framework to define the activities required to successfully create, plan and execute a business blogging plan.

Blogging for Business Playbook

Follow this simple, step-by-step, playbook to create an effective blogging plan and produce engaging content to support your marketing goals.

Inbound Marketing Report

This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.

Smart Project: Blogging for Business

Related Resources 

Our Blogging for Business Smart Project will guide you through the steps to set up and maintain a blog that drives engagement and leads for your organization.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Program: Blog


Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for developing blog posts that engage your target audience.