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Blogging for Business Framework

Use this modern blogging framework to define the activities required to successfully create, plan and execute a business blogging plan.

Blogging for Business Playbook

Follow this simple, step-by-step, playbook to create an effective blogging plan and produce engaging content to support your marketing goals.

Use the Blog Post Syndication Calendar to organize where each of your blog post content will be syndicated across your marketing channels, including social media and email for 2018.

Inbound Marketing Report

This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.

Use our Blog Post Inspiration List to get inspired for amazing blog posts on your blog that are engaging and interesting.

Use the Blogging Maturity Assessment to evaluate where your organization stands when it comes to Blogging as a part of your digital marketing mix.

Our Blogging Metrics Dashboard is designed to help you keep tabs on the most important metrics for your blog, to help your team understand your company blogs impact and growth.

Our Blogging Promotion and Engagement Checklist is designed to help you review essential strategies to enhance the promotion and engagement of your blog.

Use our Blogging Topic Prioritization tool to measure how different blogging topics or themes compare to each other based on your target audience.

Our SEO Blog Post Optimization Checklist is helpful not only for getting your blog post ready for search engine optimization, but also to ensure that you have not missed any critical components of your post according to your blog policy.

Top Marketing Blogs Database

Our Top Marketing Blogs Database tool summarizes the top blogs in the marketing world, and allows you to filter them based on their topic, to allow for easy navigation, discovery and inspiration.

Discover how business blogging works and which best practices are required to get results. This course has 2 video modules that go from fundamental concepts to advanced implementation of blogging strategy including blogging SEO.

Blog Platform Database

Use our Blog Platform Database tool to evaluate the different software platform options available, including both pros and cons, free or paid, for blogging in your organization.

Smart Project: Content Marketing

Related Resources 

Our Content Marketing Smart Project will guide you through the steps to drive inbound lead generation through effective content marketing.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Blogging for Business


Our Blogging for Business Smart Project will guide you through the steps to set up and maintain a blog that drives engagement and leads for your organization.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Program: Blog


Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for developing blog posts that engage your target audience.