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Use this modern online advertising framework to define the activities required to successfully create, plan and execute an online advertising plan.

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Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.

Use our Landing Page Optimization Checklist to feel confident that your landing page is fully optimized for your online advertising or SEO campaign, to maximize conversion.

Discover how Online Advertising works and which best practices are required to get the best return on investment (ROI). This course goes from fundamental concepts to advanced implementation of paid online advertising strategy.

Use our SEO Keyword Value Estimator tool to calculate the profit opportunities on a target keyword, for each of the 10 organic positions on the first page of a search engine.

Online Advertising Technology Overview

Our Online Advertising Technology Overview highlights the Online Advertising technology space at a high-level.

Use this matrix to obtain information about key vendors in the Online Advertising technology space.

Use this matrix to compare Online Advertising platforms based on your requirements.

Use this tool to help you design a Request for Proposal (RFP) for an Online Advertising platform.

Smart Project: Online Advertising

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Our Online Advertising Smart Project will guide you through the steps to create a online advertising program that moves the needle.  This project plan contains over 30 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Program: Advertising

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create repeatable workflows for key advertising processes such as landing page optimization, PPC campaign optimization, and evaluating advertisement effectiveness.