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Account Based Marketing Playbook

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

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Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

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Eliminating Friction in the Funnel Video Infographic

Marketers aspire to have a funnel that is a well-oiled machine. The reality, however, is that few marketers have funnels that perform flawlessly even some of the time. 

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Eliminating Friction in the Marketing Funnel

In this webinar, we will reveal the secrets of creating a frictionless funnel that will help you improve the flow of leads and generate more revenue.

Free
Eliminating Friction in the Marketing Funnel Infographic

To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.

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To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.

Free

Join Jerry Rackley, Chief Analyst at Demand Metric, and Daniel Gaugler, CMO at PFL, as they share benchmarks and insights on multichannel campaign effectiveness.

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state_of_multichannel_marketing_infographic

Just over half of this study’s participants include direct mail in their multichannel campaigns and 84 percent of them report that direct mail improves multichannel campaign performance. 

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Use this modern SEO framework to define the activities required to successfully create, plan and execute a Search Engine Optimization plan.

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Use this modern online advertising framework to define the activities required to successfully create, plan and execute an online advertising plan.

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Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.

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Follow this simple, step-by-step, playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

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Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program.

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Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

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the_state_of_multichannel_marketing_2020

For the second consecutive year, Demand Metric and PFL partnered to understand how nearly 600 marketers use multichannel marketing and the power of intentional, coordinated marketing efforts.

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The Ultimate Guide to ABM

Table of Contents

  1. What Is ABM?
  2. Why ABM? 
  3. ABM Success Stories: A Tiered Approach
  4. How to ABM: A Step-by-Step Implementation Guide
  5. ABM Troubleshooting: Common Challenges and Solutions
  6. Action Plan: How to Adopt an ABM Strategy

Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

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The State of the ABM Tech Stack Infographic

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

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Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

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Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing.

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Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

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Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

Email Marketing ROI Video Infographic

This video infographic provides statistics and best practices for the state of email marketing.

marketing campaign planning checklist

Use this Marketing Campaign Planning Checklist to document your campaign details and organize execution.

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Funnel Flow Benchmarking Study

This video infographic provides statistics and best practices for marketing funnels.

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