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Use this CRM framework to define the activities required to successfully create, plan and execute a CRM program.

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During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.

Use this tool to visually depict the customer journey across 5 phases: Discovery/Research, Evaluation/Comparison, Decision/Purchase, Implementation, and Support/Renew.

Smart Project: Customer Engagement

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Our Customer Engagement Smart Project will guide you through the steps to set up a customer engagement program that drives customer retention.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: CRM Program

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Our CRM Program Smart Project will guide you through the steps to make customer relationship management a core competency in your organization.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.