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Account Based Marketing Playbook

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

Free

Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Daniel Gaugler, CMO at PFL, as they share benchmarks and insights on multichannel campaign effectiveness.

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state_of_multichannel_marketing_infographic

Just over half of this study’s participants include direct mail in their multichannel campaigns and 84 percent of them report that direct mail improves multichannel campaign performance. 

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The Ultimate Guide to ABM

Table of Contents

  1. What Is ABM?
  2. Why ABM? 
  3. ABM Success Stories: A Tiered Approach
  4. How to ABM: A Step-by-Step Implementation Guide
  5. ABM Troubleshooting: Common Challenges and Solutions
  6. Action Plan: How to Adopt an ABM Strategy
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The State of the ABM Tech Stack Infographic

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

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Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

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Funnel Flow Benchmarking Study

This video infographic provides statistics and best practices for marketing funnels.

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During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.

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A benchmark report on content personalization trends and best practices.

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This video infographic provides statistics and best practices for account based marketing.

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This video infographic provides statistics and best practices for account-based marketing.

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This video infographic provides statistics and best practices for lifecycle marketing.

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This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

Free

This report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available.

Free

From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.