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Vidyard and Demand Metric have researched the state of video marketing on an annual basis since 2014. This report summarizes the results of the 2019 research survey, which examines what marketers are doing with video and how it is performing.

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Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.

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In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.