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Use this video marketing framework to define the activities required to successfully create, plan and execute a video marketing program.

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Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

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Vidyard and Demand Metric have researched the state of video marketing on an annual basis since 2014. This report summarizes the results of the 2019 research survey, which examines what marketers are doing with video and how it is performing.

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Interactive Video Infographic

This video infographic provides statistics and best practices for interactive video.

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Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.

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In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

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Video Marketing Solution Study

Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.

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Our Video Marketing Maturity Model was designed to help organizations by providing a road-map for improving their video marketing efforts and capabilities.

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Selecting Content Types for Video

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

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Enhancing Content with Video Marketing

This How-To Guide discusses why Video Marketing is one of the most effective forms of Content Marketing, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

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Creating Successful Online Videos

If you give people a choice between watching a short instructional video and reading a manual, most will choose the video. Read this guide to help you understand the importance of online videos and how to create your own for your business.