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Influencer Marketing Playbook

Use this step-by-step planning methodology and set of 12 premium tools and templates to create a streamlined approach to influencer marketing campaign execution and measurement.

Influencer Marketing Framework

Follow this simple framework to develop an Influencer Marketing program that supports your company’s goals & objectives.

The Definitive Guide to Influencer Marketing

In this guide, you will discover a distilled best practice approach to Influencer Marketing that will supercharge your strategy and help you conquer influencer marketing.

Influencer Marketing Campaign Metrics Dashboard

Use this template to define, track, and report your Influencer Marketing campaign metrics.

Influencer Contract Checklist

Use this checklist to ensure that you have conducted your due diligence before entering into a contract with an influencer.

Influencer FTC Disclosure Due Diligence Checklist

Use this checklist ​protect your brand by ensuring that the influencers you leverage adhere to FTC guidelines. 

Influencer Verification and Fraud Checklist

Use this checklist as a framework for verifying influencers before engaging with them.

Influencer Comparison and Selection Tool

Use this template to compare influencers for an upcoming Influencer Marketing campaign.

Influencer Usage Database

Use this template to track key information about the influencers that you have engaged or considered.

Influencer Marketing Campaign Budget Template

Use this template to set and track your influencer marketing campaign budget.

Influencer Marketing Campaign Plan & Timeline

Use this tool to ensure the successful execution of an influencer marketing campaign.

Influencer Marketing Risk Identification and Mitigation Template

Use this to document the risks associated with Influencer Marketing, assess their impact and probability, and develop risk mitigation plans. 

Influencer Marketing Goals & Objectives Template

A template to document your Influencer Marketing program and strategic marketing/business objectives for the next 12-18 months.

Influencer Marketing Platform Comparison Template

Use this template to compare solutions for managing and executing your Influencer Marketing program.

Influencer Marketing Platform RFP Template

A template to create a request for proposal (RFP) for an Influencer Marketing platform.

Influencer Marketing Service Provider RFP Template

A template to create a request for proposal (RFP) for an Influencer Marketing service provider.