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Use this step-by-step playbook and set of 23 premium tools and templates to develop a Public Relations Crisis plan that supports your company’s goals & objectives.

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Follow this simple framework to develop a Public Relations Crisis plan that supports your company’s goals & objectives.

Use the Topic Matter Expert Contact List to finalize who your crisis communications team will go to for assistance during any crisis.

Use the Story Trends and Stakeholder Issues Checklist to keep on top of key trends within the media during a crisis.

The Spokesperson Designation Template allows your crisis communications team to clarify who will represent your organization during a crisis.

The Spokesperson Procedures Guide Template is a policy guide for any spokesperson for your organization.

The Key Audiences and Groups Questions Template is designed to help your organization prepare for the questions that key groups will ask during a crisis.

The Key Audience and Groups Crisis Template helps your organization organize which groups they will be responding to.

The Crisis Procedure for Family Members template is designed to ensure you follow crisis best practices with family members of anyone involved in the crisis.

The Crisis Procedure for the Media Template is designed to ensure you follow crisis best practices with members of the media during a crisis.

The Holding Statement for Media Template is an easy-to-use document when preparing your organizations initial response to any crisis.

Use the Crisis Messaging Internal Notifications List to clarify who needs to be contacted within specific iternal groups in your organization during any crisis.

Use the Crisis Messaging Map Tool to assess the key messages that are important for your target audience to hear during a crisis.

Use the Crisis Level Chart to understand and illustrate the different levels of a crisis within your organization.

Use the Crisis Messaging External Notifications List to clarify who needs to be contacted within specific external groups during any crisis.

Use the Crisis FAQ Template as a starting point when trying to understand what occured at the onset of any crisis.

Use the Crisis Inquiry Journal Template to track and respond to any inquiry made by the media or individuals/organizations about an active crisis occuring within your organization.

Use the Crisis Communications Team Organizational Chart to visually clarify the hierarchy within your crisis team.

Use the Crisis Coverage Checklist to leverage best practices when tracking media coverage of any crisis.

Use the Crisis Communications Schedule to ensure that key team members are always on-call during a crisis.

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Use the Crisis Communications Team Roles Matrix to assign key roles and responsibilities to your team.

Use this PR Crisis Communications Plan Template to manage all communication before, throughout and after a crisis.

Use the Crisis Communications Review Chart to track any changes to your crisis plan.

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Our Public Relations Smart Project will guide you through the steps to successfully create a modern PR program.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.