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The Definitive Shopper Marketing Guide

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

A template to document "journey stages" for each of your shopper personas.

Use this template to outline, summarize, communicate and track your overall shopper marketing plan.

Use this tool to help you design a Request for Proposal (RFP) for a shopper marketing platform.

We created the Shopper Marketing Vendor Selection Tool to help you compare and evaluate potential shopper marketing solutions.

Use this matrix to obtain information about key vendors in the Shopper Marketing technology space.

Our Shopper Marketing Dashboard is designed to help you keep tabs on the most important metrics for your shopper marketing program, to help your team understand the programs impact and growth.

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Use this shopper marketing framework to define the activities required to successfully create, plan and execute a shopper marketing plan.

A template to facilitate the development of standardized interview questions for developing shopper profiles.

Use our Shopper Marketing Program Strategies list to discover opportunities you can leverage while planning for your next shopper marketing campaign.

Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.

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Shopper Marketing Roles Matrix

A roles matrix to help you organize your shopper marketing efforts.

Use this to create fictional personas for the key shoppers you intend to target.

Document the responsibilities and job requirements for a shopper marketing manager within your organization.

Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.

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Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.

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Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.

Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.

Use our budget template to set and track your overall Shopper Marketing budget on a monthly and yearly basis

Use our Shopper Marketing Business Case to provide senior management with a use case for a Shopper Marketing program in your organization.

Use our tracking database to keep tabs on what your competitors are doing from a shopper marketing perspective.

Use our Shopper Marketing Glossary to understand key terms.

Use our prioritization tool looking to determine the best retail or brand partners your organization should build or maintain to strengethen your Shopper Marketing program.

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