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The State of Video Marketing 2017

In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.

<iframe src="//" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//" title="Video Marketing Plan Playbook" target="_blank">Video Marketing Plan Playbook</a> </strong> from <strong><a href="h

Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

Interactive Video Infographic

This video infographic provides statistics and best practices for interactive video.


In an August 2014 study sponsored by Vidyard, Demand Metric conducted a survey to explore several aspects of video marketing and the emerging role of video marketing platform technology.

Video Marketing Solution Study

Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.

Video Marketing Maturity Model

Our Video Marketing Maturity Model was designed to help organizations by providing a road-map for improving their video marketing efforts and capabilities.

Use this evaluation to compare potential solutions for managing, monitoring and optimizing your Video Marketing program.

Use this tool to help you design a Request for Proposal (RFP) for a Video Marketing platform.

Use this matrix to obtain information about key vendors that can help you build your Video Marketing program.


In a April 2014 study sponsored by Brightcove, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing video marketing success in the upcoming year.

Discover how video marketing works and which best practices are required to get results. This course has 3 video modules that go from fundamental concepts to advanced implementation of video marketing including lead nurturing and scoring.

Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

Use this checklist to ensure you complete all of the tasks associated with posting your videos on YouTube.

Track and measure the results of your video marketing program with this dashboard.

Use this template to outline a storytelling framework for your video before full production.

Use this checklist to ensure you complete all of the tasks required to produce a live video.

Use this checklist to ensure you complete all of the tasks required to produce a video presentation.

Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.

Video Marketing Assets Database

Use this database to document the details of each video in your program and track your videos by content type.

Evaluate and prioritize the topics for your individual videos or groupings of videos with this tool.

Use this process diagram to understand the stages of the video production process and the details that go into each stage.

Use this schedule to track all of the tasks associated with a video production initiative.

Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.

Selecting Content Types for Video

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

Document the responsibilities and job requirements for a video marketing manager within your organization.