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Free

Use this event marketing framework to define the activities required to successfully create, plan and execute an event marketing plan.

Free

Use this step-by-step playbook and set of 18 premium tools and templates to create a comprehensive event marketing plan.

Free
The Secret to Trade Show ROI

This video infographic provides statistics and best practices for trade show marketing and ROI.

Free
The State of Trade Show Marketing ROI

Demand Metric partnered with SummitSync to research how pre-show collaboration between sales and marketing impacts return on investment (ROI).

Free

From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.

Free

In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.

Online Event Marketing Technology Overview

Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.

Free

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.

Free
Fundamentals of Event Marketing

Read this guide to learn the basic principles of event marketing.

Free
Executing an Event Marketing Plan

Read this guide to learn how to successfully execute an event marketing plan.

Free

This eWorkshop will present practical advice for creating and delivering great presentations.

Free
Generate Leads with Webcasts

A guide to help you learn how to generate leads by providing on-demand webcasts.

Free
Collect Leads with City Tours

A guide to help you plan a campaign for city tours and collect leads from those tours.