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From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.


In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.

Online Event Marketing Technology Overview

Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.

Use this matrix to obtain information about key vendors in the Online Event Marketing technology space.

Use this matrix to compare Online Event Marketing platforms based on your requirements.

Use this tool to help you design a Request for Proposal (RFP) for an Online Event Marketing platform.

Smart Program: Events


Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for attending and sponsoring events.


Smart Project: Event Marketing


Our Event Marketing Smart Project will guide you through the steps to create an engaging events program.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.