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Fundamentals of Event Marketing

Read this guide to learn the basic principles of event marketing.

Free

This eWorkshop will consider the typical sales cycle and share insights on how to produce webinars specifically designed to help move prospects through each phase faster.

Free
Executing an Event Marketing Plan

Read this guide to learn how to successfully execute an event marketing plan.

Free

This eWorkshop will present practical advice for creating and delivering great presentations.

Free
Generate Leads with Webcasts

A guide to help you learn how to generate leads by providing on-demand webcasts.

Smart Project: Event Marketing

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Our Event Marketing Smart Project will guide you through the steps to create an engaging events program.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Webinar Program

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Related Resources 

Our Webinar Program Smart Project will guide you through the steps to successfully build a thriving webinar program that engages your prospects, customers and internal staff.  This project plan contains over 50 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (Event Marketing, Lead Generation, Product Marketing, Marketing Communications, and Content Marketing).