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Free

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

Free

Use this product marketing framework to define the activities required to successfully create, plan and execute a product marketing plan.

Free
Conducting Successful Product Launches

Read this guide to learn how to conduct a successful product launch.

Free
Word of Mouth Marketing

A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.

Free

This eWorkshop will help you prepare a request for significant funding outside your normal annual operating budget to invest in product development.

Free

This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.

Free
Align Sales & Marketing with Lead Nurturing

A guide to help you align your sales & marketing functions to improve lead nurturing.

Free

This eWorkshop will cover what Case Studies are, how to create them and what to do with them.

Free

This guide provides practical advice for launching a podcasting program.

Free

This eWorkshop will cover how to develop an effective product marketing plan.

Free

Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.