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Use this How-To Guide to train your team on a process for creating a compelling value proposition.


Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.

An analysis tool to define the primary & secondary applications for a new product.

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

A worksheet to define your product's pricing strategy and its differentiation.

A charter to document project scope, decision rights, and sponsorship.

A template to quickly document the role and responsibilities for this position.

A checklist to organize and standardize your product launch process.

Use this to create a Product Launch Plan that successfully gets your product to market.

Product Marketing Strategy


Our Product Marketing Smart Project will guide you through the steps to successfully create a product marketing plan.  This project plan contains over 20 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.