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Once again in 2016, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

Use this template to outline, summarize, communicate and track alignment with your agency partner including status of compensation goals.

Use the Agency Compensation Evaluation Checklist to understand which agency compensation model is the strategically best approach for your organization's needs.

Leverage the Agency Compensation Negotiation Checklist to help your team while negotiating the compensation agreement with an agency partner.

Leverage the Agency Onboarding Checklist to ensure the onboarding process runs smoothly.

Review the Agency Onboarding Framework to understand the best practice process recommended for onboarding your new agency partner.

Review the Agency Transition Model to understand the best practices required to transition from one agency partner to another.

 Use the Agency Transition Assets Acquisition Database to collect and track all of the assets you will need to have transferred over to your new agency partner.

Use the Agency Compensation Audit Template to help guide your organization's review of the compensation model and approach used with an agency partner.

Leverage the Agency Transition Termination Notice Letter Template to send a letter to your existing agency partner notifying them about the end of your relationship, and beginning of the transition process.

Use the Agency Transition Transfer Meeting Agenda Template to set up a successful transition meeting between your old and new agency partner.

Use this tool to plan the handing over of creative work from one agency to another.


A benchmark report on advanced marketing performance management best practices.

Shopper Marketing Roles Matrix

A roles matrix to help you organize your shopper marketing efforts.

Use this template to outline, summarize, communicate and track your overall shopper marketing plan.

Document the responsibilities and job requirements for a shopper marketing manager within your organization.


Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.


Join Demand Metric, Allocadia and QuintoVate, as they discuss what leading companies are doing to master Marketing Performance Management. 


In November 2013, Demand Metric conducted a benchmarking study, with 291 respondents, to measure employee engagement, understand the impact of having it, and how it is measured and managed so as to derive best practices.


This eWorkshop will unveil insights and best practices derived from the input of more than 250 organizations, and will bring the value of employee engagement into sharp focus.

Evaluating Agency Performance

A guide to help you evaluate the performance and alignment of agencies with your company.

Measuring Marketing Performance

A guide to help you prepare for measuring marketing performance in your department.

Benchmarking Your Core Competencies

A guide to help you benchmark your core competencies.

A comprehensive template that standardizes your employee appraisal process.

A template for assessing past performance and establishing objectives for improving performance.