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Free

Use this marketing strategy framework to define the activities required to successfully create, plan and execute a marketing strategy plan.

Free

Use this step-by-step planning playbook and set of 22 premium tools and templates to create a comprehensive strategic marketing plan.

Free

Follow this simple framework to leverage our top 25 tools, designed to help you achieve immediate marketing results.

Free

Follow this simple framework to develop a marketing plan that supports your company’s goals & objectives.

Free
The Definitive Shopper Marketing Guide

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

Free

In this report, Demand Metric, in partnership with Lucidpress, explore the impact and value of brand consistency.

Free

Read this best practices report to learn how build a Modern Marketing Center of Excellence (MMCoE).

Free

This manifesto will discuss the modern marketing dilemma and status quo, and then describe the different kind of thinking required to manage modern marketing performance.

Free

Our Video Marketing Maturity Model was designed to help organizations by providing a road-map for improving their video marketing efforts and capabilities.

Free

In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.

Free
Marketing Attribution

This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.

Free
Calculating Customer Lifetime Value

This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.

Free

During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.

Free

This eWorkshop will provide you with strategies to set yourself apart from competitors, including Google results and highlight your unique and valuable expertise.

Free
Strategizing for Myspace's Comeback

Read this how-to guide to help you strategize for the resurgence of Myspace.

Free

This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.

Free

This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.

Free

This eWorkshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.

Free
Revenue Marketing Transformation

A guide to help you understand the Revenue Marketing journey.

Free

This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.

Free
Measuring Marketing Performance

A guide to help you prepare for measuring marketing performance in your department.

Free

This eWorkshop will present a methodology for developing an effective Marketing Strategy, presenting a process that includes understanding core values, vision and market situation before determining objectives and developing strategy.

Free

This guide provides practical advice for measuring & improving your brand.

Free

This guide provides practical advice for building a comprehensive business strategy plan.