Filter by Topic

Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.

Free

This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.

Free

This eWorkshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.

Free

This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.

Free

This guide provides practical advice for building a comprehensive business strategy plan.

Use this to communicate strategic objectives, metrics, targets, and initiatives.

A self-assessment of marketing/business alignment in 6 key areas.