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Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program.

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Use this lead generation framework to define the activities required to successfully create, plan and execute a lead generation plan.

Use this tool to evaluate calculate how many leads you need to generate to hit your revenue target.

Use this to calculate the overall financial impact that Marketing Automation can have on your business.

Use this process diagram to communicate your lead generation & nurturing process.

Use this to evaluate your marketing channels based on their brand promotion quality, lead quality, and cost/event.