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Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

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Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

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You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.

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This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

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Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.

Use this matrix to obtain information about key vendors in the Interactive Marketing Apps technology space.

Free

Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.

Use this matrix to obtain information about key vendors in the Email Marketing technology space.

Use this tool to help you design a Request for Proposal (RFP) for an Email Marketing platform.

Free

Our Email Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Email Marketing space.