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From July to September 2015, Demand Metric, in collaboration with Vidyard, conducted a survey to investigate video usage, types of video, video metrics and much more. This study was compared to the results of the 2014 Video Content Metric Benchmark Study.

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Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.

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In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.