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Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

Free

From July to September 2015, Demand Metric, in collaboration with Vidyard, conducted a survey to investigate video usage, types of video, video metrics and much more. This study was compared to the results of the 2014 Video Content Metric Benchmark Study.

Free

Join Jerry Rackley, Chief Analyst at Demand Metric, and Tyler Lessard, CMO at Vidyard, as they discuss the key findings of our 2015 Video Content Metrics Benchmark Report.

Free

You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.

Free

Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.

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In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

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This eWorkshop was presented by the CMO of Vidyard, Tyler Lessard, at Demand Metric's Digital Marketing Virtual Summit in June of 2014. This workshop discusses Video Marketing as a science and an art form.

Free
Video Marketing Solution Study

Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.

Free

Our Video Marketing Maturity Model was designed to help organizations by providing a road-map for improving their video marketing efforts and capabilities.

Use this tool to help you design a Request for Proposal (RFP) for a Video Marketing platform.

Use this matrix to obtain information about key vendors that can help you build your Video Marketing program.

Track and measure the results of your video marketing program with this dashboard.

Free
Enhancing Content with Video Marketing

This How-To Guide discusses why Video Marketing is one of the most effective forms of Content Marketing, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

Outline your video marketing strategy for the upcoming year with this easy-to-use Microsoft Excel scorecard.

Utilize our Video Marketing Maturity Assessment to assess your organization's current Video Marketing capabilities.