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the_state_of_digital_asset_management_2020

Demand Metric and Brandfolder asked 3,400+ marketers and creatives how they store, organize, manage, create, distribute, optimize, and analyze their digital assets.

Linking Content to Revenue in Consulting Firms

Demand Metric recently partnered with Seismic to better understand how Consulting firms utilize technology to improve the collaboration between business development and marketing, and the results are in!

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Linking Content to Revenue in Consulting Infographic

Organizations that embrace sales enablement technology enjoy better alignment and collaboration between marketing and business development teams, leading to more effective content and, ultimately, higher revenue.

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Demand Metric partnered with Seismic to conduct this research study to benchmark how sales enablement technology can impact consulting firms.

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This video infographic provides statistics and best practices for sales content.

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This webinar dives deep into the 'Sales Content ROI Benchmark Report' and is chock-full of incredibly interesting data about content distribution, content usage, content metrics, ROI, and revenue attribution.

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Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it. 

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From June 2015 to July 2015, Demand Metric and Showpad collaborated to conduct a survey to understand the sales-marketing relationship around content, and how it affects sales interactions.

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Optimizing Asset Management for Sales Success

The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.

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This eWorkshop will present an effective strategy for creating content that will match your buyer's needs in order to create and maintain positive, productive relationships with prospects and current customers.

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This eWorkshop will teach you how to win the content battle with a content marketing plan that reaches the 70-80% of prospects before they've made their buying decision.

A template to document "buying stages" for each of your buyer personas.

Use this template to create buyer personas for the key buyers that you intend to target.