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Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.

Free

Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

Free
Content Experience Impact Video Infographic

This video infographic provides statistics and best practices for content experience including interactive content.

Free

This webinar highlights the ways in which impactful content can influence decision-making, with insights from the “Content Experience Impact and the Buyer’s Journey” benchamrk report.

Free

ion interactive and Demand Metric conducted a survey to explore how effectively marketers are using content to influence and support the buyer’s journey, which has continued to materialize as a key success factor in marketing.

Free

Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.

Free

Our Content Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Content Marketing space.

Free
Video Marketing Solution Study

Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.

Free

Our Content Marketing Maturity Model was designed to help organizations by providing a road-map for improving their content marketing capabilities.

Use this matrix to obtain information about key vendors that can help you build your Content Marketing program.

Free
Enhancing Content with Video Marketing

This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

Outline your video marketing strategy for the upcoming year with this easy-to-use Microsoft Excel scorecard.

Utilize our Video Marketing Maturity Assessment to assess your organization's current Video Marketing capabilities.

Use this tool to evaluate your organization’s content marketing program maturity.

Use this to define, track and report on your key content marketing program metrics and KPIs.

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Free

This guide provides practical advice for launching a podcasting program.