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A template to facilitate the development of standardized interview questions for developing shopper profiles.

Vicki Martinez's picture
Contributor
Vicki Martinez
Contributor

Does your brand have a unique story to tell? Does your message differentiate you from the competition?

Although most management would answer yes to both, emails, website content, and CTAs are still of the generic form letter type.

If you’re not taking the time to personalize marketing efforts, customers won’t take the time to engage. Personalization is no longer a, “let’s just wait and see” tactic. It’s desirable. It’s expected. And it works.

Would you like a lead conversion rate that is 50% better than your competition?

Keep reading.