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b2b data management

Read this brief 12-page How-To Guide to help you organize your data management efforts. You will also learn how to define goals, specify requirements and build a plan to meet those requirements for data management success.

Free

Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.

Free
Data Enhancement Guide

Read this How-To Guide outlines to learn what Data Enhancement is and how Data Enhancement can benefit your organization.

Free

In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

Free
Sales & Marketing Data Quality

Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show the impact of dirty data on conversion rates, and how & where data is stored, cleaned and managed.

Free
Value of Using Big Data

A guide to help you understand the value of using big data.

Free
Free Web Analytics from Google

A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.

Free
Analytical Marketing Tools & Techniques

A guide to help you utilize analytical marketing tools & techniques and implement marketing dashboards into your department.

Free

This guide provides practical advice on how to implement a marketing dashboard.