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Free

By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.

Free
b2b data management

Read this brief 12-page How-To Guide to help you organize your data management efforts. You will also learn how to define goals, specify requirements and build a plan to meet those requirements for data management success.

Free

Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.

Free

In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

Big Data and Marketing Infographic

This infographic provides statistics and best practices for content marketing.

Free
Value of Using Big Data

A guide to help you understand the value of using big data.

Free
Free Web Analytics from Google

A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.

Free
Analytical Marketing Tools & Techniques

A guide to help you utilize analytical marketing tools & techniques and implement marketing dashboards into your department.