Filter by Topic

Free
 the_state_of_crm_data_management_2020

Validity and Demand Metric partnered to measure the impact CRM data quality has on sales team effectiveness, revenue generation, and the success of business initiatives. 

Free
The State of Artificial Intelligence in B2B Marketing

Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason; it promises to transform marketing. Join us as we share insights from our recent research study on AI and provide practical advice about how to better utilize emerging technology.

Free
The State of Artificial Intelligence in Marketing Infographic

Despite 75% of study participants saying they “understand” how Artifical Intelligence (AI) can impact sales and marketing, less than 1 in 5 organizations are actually using AI.

Free

Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI.

Our B2B Data Management Maturity Model was designed to help organizations by providing a road-map for improving their Data Management efforts and capabilities.

Free

This webinar highlights how to better understand marketers’ approach to data privacy, how the use of customer and prospect data will evolve, what challenges exist, and areas of investment, with insights from the “2018 Data Privacy and GDRP” benchmark report.

Free

Demand Metric and Demandbase partnered to research how to better understand marketers’ approach to data privacy, how the use of customer and prospect data will evolve, what challenges exist, and areas of investment.

Free

By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.

Free

Scott Brinker, president, CTO and co-founder of ion interactive shares insights from recent research on Digital Body Language, sharing his perspective and research results on the problems and pathways to better sharing and utilizing this valuable data.

Free

Read this Guide to help you organize your data management efforts. You will also learn how to define goals, specify requirements and build a plan to meet those requirements for data management success.

Free

Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.

Free
Data Enhancement Guide

Read this How-To Guide outlines to learn what Data Enhancement is and how Data Enhancement can benefit your organization.

Free

In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

Free

Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show the impact of dirty data on conversion rates, and how & where data is stored, cleaned and managed.

Big Data and Marketing Infographic

This infographic provides statistics and best practices for content marketing.

Free

This eWorkshop will present the barriers to big data and discuss ways some organizations are overcoming them.

Free
Value of Using Big Data

A guide to help you understand the value of using big data.

Free
Free Web Analytics from Google

A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.

Free
Analytical Marketing Tools & Techniques

A guide to help you utilize analytical marketing tools & techniques and implement marketing dashboards into your department.

Free

This guide provides practical advice on how to implement a marketing dashboard.