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Use this modern online advertising framework to define the activities required to successfully create, plan and execute an online advertising plan.

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Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.

Free

In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.

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Finding ROI with Online Ad Campaigns

A guide to help you analyze the return on investment (ROI) for online advertising campaigns.

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Assess Advertising Concept Effectiveness

A guide to help you learn the key characteristics of a solid advertising concept.

Free
Analyzing Competitive Ad vs. PR Spending

A guide to help you track & analyze your ad & PR spending.

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This guide provides practical advice for executing and measuring trade promotion campaigns.