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Free
Online Advertising Framework

Use this modern online advertising framework to define the activities required to successfully create, plan and execute an online advertising plan.

Free
Online Advertising Plan Playbook

Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.

Free
Online Advertising Benchmark Report

In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.

Free
Finding ROI with Online Ad Campaigns

A guide to help you analyze the return on investment (ROI) for online advertising campaigns.

Free
Assess Advertising Concept Effectiveness

A guide to help you learn the key characteristics of a solid advertising concept.

Free
Analyzing Competitive Ad vs. PR Spending

A guide to help you track & analyze your ad & PR spending.

Free

This guide provides practical advice for executing and measuring trade promotion campaigns.