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Finding ROI with Online Ad Campaigns

A guide to help you analyze the return on investment (ROI) for online advertising campaigns.

Free
Assess Advertising Concept Effectiveness

A guide to help you learn the key characteristics of a solid advertising concept.

Free
Analyzing Competitive Ad vs. PR Spending

A guide to help you track & analyze your ad & PR spending.

Free

This guide provides practical advice for executing and measuring trade promotion campaigns.