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Use this modern online advertising framework to define the activities required to successfully create, plan and execute an online advertising plan.

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Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.

Smart Project: Online Advertising

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Our Online Advertising Smart Project will guide you through the steps to create a online advertising program that moves the needle.  This project plan contains over 30 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Program: Advertising

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create repeatable workflows for key advertising processes such as landing page optimization, PPC campaign optimization, and evaluating advertisement effectiveness.