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Online Advertising Benchmark Report

In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.

 online ad campaign planning template

Use this to keep track of key information about the ads that you will be running.

Finding ROI with Online Ad Campaigns

A guide to help you analyze the return on investment (ROI) for online advertising campaigns.

Online Advertising ROI Calculator

We created the Online Advertising ROI Calculator to help you determine the ROI for pay-per-click advertising campaigns.

Courtney Myers's picture
Courtney Myers

In today's digital era, it can be easy to assume that paper-based, traditional marketing initiatives have taken a backseat. If you consider the research, that appears to be true. In fact, studies show that companies will spend nearly $120 billion on digital marketing by 2021.

Jesse Hopps's picture
Jesse Hopps

We just finished collecting close to 300 survey responses on the state of online advertising and use of real-time bidding. We will be publishing the new benchmark report in the next two weeks.

UPDATE: this report has now been published: