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Assess Advertising Concept Effectiveness

A guide to help you learn the key characteristics of a solid advertising concept.

Lauren Follett's picture
Lauren Follett

I posted an article on Demand Metric's blog today where guest author Darren Leach discusses how outdoor advertising (although one of the older mediums out there) is not dead, and lists the most effective outdoor advertising strategies to use in 2013:

1. Use the "short & to the point" benefit of billboards to support a campaign with a complex message. With the popularity of social media; a billboard can be used to simply display a hashtag and your company's logo.