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You need to create a tool for selecting ad agencies regarding specific projects designed by your company.

Creative Strategy Survey Tool

This detailed tool helps you communicate your project needs and strategic direction to your creative department or creative agency partner(s).

Creative Brief Template

A template to communicate with your agency the strategic direction for creative development.

Smart Project: Agency Management

Related Resources 

Our Agency Management Smart Project will guide you through the steps to develop a set of solid and transparent agency relationships.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.