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A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.

Use this tool to evaluate calculate how many leads you need to generate to hit your revenue target.


This guide provides advice on how to build permission-based email marketing lists.

A tool designed to help you analyze leads, and identify strong prospects.

Use this tool to define, track, and report on your key lead generation metrics.

Use this tool to evaluate your lead generation initiatives.

Use this tool to evaluate your organization’s lead generation program maturity.

Use this to evaluate your marketing channels based on their brand promotion quality, lead quality, and cost/event.

A strategy scorecard to demonstrate your objectives, programs, metrics, and timeframes.