Filter by Topic

Use this tool to retrieve vital information from participants that will be engaging in your focus group.

Use this tool to identify and define the decision problem (opportunity) for a market research effort.

Use this tool to connect your decision problem, exploratory research and resulting hypothesis to create a Research Problem Statement.

Use this template to create a plan and guidelines for conducting in-depth interviews to gain insight into a market research problem.

Use this template to record case details, observations, insights, and interpretation of the analysis.

Use this tool to help you communicate the findings of a focus group.

A formal report template that will help you communicate findings from a market research project.

A template that summarizes market needs and the opportunity to develop a new product.