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Use this CRM framework to define the activities required to successfully create, plan and execute a CRM program.

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Follow this simple, step-by-step, playbook to implement a CRM program that engages your customers, generates sales and provides accurate reporting for your executives.

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Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

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Our CRM Program Maturity Model was designed to help organizations by providing a road-map for improving their CRM marketing efforts and capabilities.

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During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.

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Our Customer Relationship Management (CRM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

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In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

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In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

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The Importance of Social CRM

Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.

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Evaluating Hosted CRM

A guide to help you evaluate if a hosted CRM is right for your mid-sized business.

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Documenting Sales Call Opportunities

A guide to help you increase profitability by documenting all of your sales call opportunities.

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CRM Consulting Partners Revealed

A guide to help you understand why hiring a consultant for your CRM initiative can be beneficial.

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Are You Prepared for CRM?

A guide to help you evaluate if you company is ready to begin a CRM initiative.

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Are You Customer Centric?

A guide to help you understand and develop a customer-centric point of view in your company.

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This guide provides practical advice for adopting a customer-centric business strategy.