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Free
The Definitive Shopper Marketing Guide

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

Free
PR CRISIS COMMS TOOLKIT

The PR Crisis Communications Guide & Toolkit shares a five step action plan for protecting your organizations public image during a crisis.

Free
AGILE MARKETING GUIDE

Use this How-To Guide and Toolkit to quickly leverage Agile Marketing best practices in your organization.

Free
Org Structure Guide

This How-To Guide was designed to help you understand what the common Marketing organizational charts look like, the pros and cons of each structure, and how to select the best org structure for your company. 

Free
Data Enhancement Guide

Read this How-To Guide outlines to learn what Data Enhancement is and how Data Enhancement can benefit your organization.

Free
B2B DISPLAY ADVERTISING

Read this How-To Guide outlines to learn what B2B Display Advertising is and how B2B Display Advertising can benefit your organization.

Free
Improving Campaign Conversion with Journey Maps

This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.

Free
Optimizing Asset Management for Sales Success

The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.

Free

This How-To Guide is designed to provide marketers with the information and resources they need to effectively manage their users’/customers’ online experiences based on leading-edge customer profile management and registration systems and strategies.

Free
Channel Marketing Automation

This How-To Guide is designed to help companies with reseller, dealer and distributor networks to empower their channel partners with the tools, information and technology they need for revenue growth and profitability by using Channel Marketing Automation.

Free
Developing Content Strategy from Journey Maps

Read this how-to guide to learn how to use journey maps to develop a better content strategy.

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Selecting Content Types for Video

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

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Enhancing Content with Video Marketing

This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

Free
Developing Sales Playbooks from Journey Maps

This How-To Guide has been designed to help you and your company build, implement and operationalize Sales Playbooks based on Customer Journey Map data.

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Marketing Resource Management

This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.

Free
Understanding Location-Based Advertising

This How-To Guide describes location-based advertising, how it can benefit your organization and suggests a few common location-based advertising strategies.

Free
Social CRM Best Practices

This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.

Free
Tag Management Best Practices

This How-­To Guide will explain tags, tag management, how tags are used, why it is important to manage them and concludes with considerations for determining if you need a tag management solution.

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The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

Free
Marketing Attribution

This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.

Free
Calculating Customer Lifetime Value

This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.

Free

This guide provides practical advice about how to hire an online community manager.

Free
Creating Agile SEO Campaigns

A guide to help you plan, implement & measure an Agile SEO campaign.

Free
Strategizing for Myspace's Comeback

Read this how-to guide to help you strategize for the resurgence of Myspace.

Free
Driving SEO with Press Releases

This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.

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